After an extensive competitor analysis, ideas and keyword searching, we started with setting up their Facebook/Instagram with a strong story and bio that speaks about them.
Being a coffee shop with a lot of colorful food photos required a simpler design that can bring the audience to focus more on the displayed product rather than the background. A background with lighter colors or a blurred background was the solution. We were also careful that their logo is found on all his posts to ensure his brand is widely scattered.
At the same time, we have worked on developing their Social Media Marketing Strategy. Additionally, with the help of the owner, we were able to launch marketing campaigns, track the results and made sure we boosted sales conversions.